Int’l Champions Cup Multi-Million Dollar Reveal – Where’s Africa?

Africa produces football legends, its time they become a part of the ICC

The massive numbers coming out of the International Champions Cup played across the United States is a multi-platform, multi-million dollar business.

When Barcelona defeated Juventus by 2-1 on Saturday night at MetLife Stadium, it did so in front of 82,104 fans and on the strength of two goals by Neymar, its star Brazilian forward. The largest soccer crowd in New Jersey history saw two teams play their first-choice starters for at least 45 minutes, and Juventus pressed hard for the tying goal until the final whistle.

The “Soccer Power Broker” Charlie Stilitiano who puts on the International Champions Cup, at the Barcelona-Juventus match at MetLife Stadium in East Rutherford, N.J. said that he cringes when managers say it’s just training season.

“I think it is incumbent to ensure that we keep improving the quality of the matchups themselves, and keep positioning the I.C.C. as really the big reveal,” said Matt Higgins, the co-founder and chief executive of RSE Ventures, which owns Relevent Sports. “It’s the first time when everyone who has been thirsting for soccer to return gets a taste of the most important narratives.”

Check out these record breaking numbers:

LA Memorial Coliseum, where Real Madrid played City, tweeted: 93,098 tix purchased for the @ManCity @realmadrid match! Largest crowd to witness a soccer match in our 94-year history! #Recordbreaker

Real Madrid vs. Barcelona played to a sold-out crowd of 66,014 at Miami’s Hard Rock Stadium

67,401 turned up in Florida for the first Manchester Derby outside of England

65,109 watched Manchester United edge Real Madrid on penalties at Levi’s Stadium in Santa Clara

Ticket prices for these games ranged from $85 to an eye-popping $3500.All of this revenue is outside the fans who paid an average of $25 to watch training sessions or the parking fees at $15 per head on both match-days.

Lets not forget about the hotels that book to capacity, and the fans that travel from all over the world to watch these games. After the game fans need to get home and we are seeing transportation surges for Uber and Lyft as much as 75%.

Between sponsorship dollars, merch, and all the above each club reportedly earned between $11.7 million and $25 million, with a guarantee for star players to play certain minimum minutes.

So, where is Africa in among these millions of dollars?

With a passion for European football elite star power, there is no reason that Africa can’t build the infrastructure to support this business.

The French Super Cup was played in Morocco to a sold out crowd and several years ago the Red Devils still made approximately $2.6million for flying in on the morning of the game, playing in the evening, and flying out again on a private jet which organizers say cost about $1milion at the time.

The time is right to explore the market on the African continent and bring revenue to the country of so many football legends and rising stars.

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